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curred in the past decade between applied microeconomists and those who study business strategy. Business strategists have cast up a series of questions for industrial economists, who have responded with numerous applications of economic theory and quantitative research methods. This interchange has been fruitful, and indeed more fruit remains for the picking. I shall argue for centering the collaborative effort on what may be called committed competition, rivalrous moves among incumbent producers that involve resource commitments that are irrevocable for nontrivial periods of time. Most concerns of business strategy are with policy choices that
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