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Internet Marketing: Integrating Online and Offline Strategies
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Internet Marketing: Integrating Online and Offline Strategies (2007)Internet Marketing: Integrating Online an…Does sustainable communication have an impact on international social media audiences? A neuromarketing explorative study between Finland and Italy (2023)Does sustainable communicatio…Second Person Pronouns Enhance Consumer Involvement and Brand Attitude (2017)Second Person Pronouns Enhanc…Marketing communication towards cruise ship passengers: the implications of market segmentation (2017)Marketing communication towar…How Hand Proximity Impacts Consumer Responses to a Persuasive Communication (2016)How Hand Proximity Impacts Co…Benchmarking customer service on the internet: best practices from family businesses (2006)Benchmarking customer service…Organizational Strategy, Structure, and Process (1978)Why Satisfied Customers Defect (1995)The American Customer Satisfaction Index: Nature, Purpose, and Findings (1996)Architecture of Cognition (1983)Construal-level theory of psychological distance. (2010)Advances in Consumer Research (2025)Market Segmentation, Product Differentiation, and Marketing Strategy (1987)The Value of Purchase History Data in Target Marketing (1996)A Review of Data-Driven Market Segmentation in Tourism (2002)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Cultures and Organizations: Software of the Mind. (1993)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Is Talking About the Future a Curse or a Blessing? The Effects of Future-Focused Message Framing on Fundraising Performance (2019)Dimensionalizing Cultures: The Hofstede Model in Context (2011)The Drivers of Greenwashing (2011)The Circular Economy – A new sustainability paradigm? (2016)
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  • 2017Second Person Pronouns Enhance Consumer Involvement and Brand Attitude125 cited
  • 2006Benchmarking customer service on the internet: best practices from family businesses20 cited
  • 2016How Hand Proximity Impacts Consumer Responses to a Persuasive Communication12 cited
  • 2023Does sustainable communication have an impact on international social media audiences? A neuromarketing explorative study between Finland and Italy10 cited
  • 2017Marketing communication towards cruise ship passengers: the implications of market segmentation4 cited

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