Virtual community studies: A literature review, synthesis and research agenda

Honglei Li

56 citations0/0 files storedJournal of the Association for Information Systems

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Knowledge Management and Sharing Digital Marketing and Social Media Media and Digital Communication

Abstract

This paper presented a literature review, a classification schema, and a research agenda for the virtual community studies.Thirty-six academic papers on virtual communities, published from 1996 to 2004, were reviewed.A classification of these studies, based on research similarities and patterns, resulted in five areas being identified--social perspective, business perspective, development issues, application issues, and methodology issues.A proposed research agenda was offered according to these classifications.

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2002The Field behind the Screen: Using Netnography for Marketing Research in Online Communities 1999Net gain: Expanding markets through virtual communities 1999E-tribalized marketing?: the strategic implications of virtual communities of consumption 2002Intentional social action in virtual communities 2002Some antecedents and effects of trust in virtual communities 1996Computer Networks as Social Networks: Collaborative Work, Telework, and Virtual Community 2001Computer Networks As Social Networks 1970Gemeinschaft und Gesellschaft : Grundbegriffe der reinen Soziologie

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