Communication Research: Asking Questions, Finding Answers

Joann Keyton

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Communication Studies and Media Qualitative Research Methods and Applications Diverse Academic Research Areas

Abstract

PART I. RESEARCH BASICS 1. Introduction to Research in Communication 2. The Research Process -- Getting Started 3. Introduction to Quantitative Research 4. Introduction to Qualitative Research 5. Research Ethics PART II. THE SPECIFICS OF RESEARCH METHODS 6. Measurement 7. Sampling, Significance Levels, and Hypothesis Testing 8. Quantitative Research Designs 9. Surveys, Questionnaires, and Polls 10. Descriptive Statistics 11. Testing for Differences 12. Testing for Relationships 13. Analyzing Texts 14. Designing Qualitative Research 15. Qualitative Methods PART III. READING AND WRITING RESEARCH REPORTS 16. Reading and Writing the Quantitative Research Report 17. Reading and Writing the Qualitative Research Report Appendix A: All Math and Statistical Formulas Glossary Index At the end of each chapter: Summary Checklist

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