Book1995

Total branding by design : how to make your brand's packaging more effective

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9 citations0/0 files storedKogan Page eBooks

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Consumer Packaging Perceptions and Trends Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

Abstract

This is a practical guide on how to exploit the full potential of packaging design as a marketing tool to build brands. The book also provides insights into well-known product campaigns, such as Jack Daniels, Tango, Coca-Cola, Perrier, Bailey's and Gale's Honey.

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2002Exploring the retail design management process within a UK food retailer

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