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The marketing audit : translating marketing theory into practice
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The marketing audit : translating marketing theory into practice (1991)The marketing audit : translating marketi…Yuan and marketing: The perception of Chinese owner-managers (2008)Yuan and marketing: The perce…Critical problems in marketing planning: the potential of decision support systems (1994)Critical problems in marketin…The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Computer‐aided marketing planning: The experience of early adopters (1996)GloStra – a hybrid system for developing global strategy and associated Internet strategy (2001)A Web-enabled hybrid approach to strategic marketing planning: Group Delphi+a Web-based expert system (2005)Generalized expectancies for internal versus external control of reinforcement. (1966)Culture's Consequences: International Differences in Work-Related Values (1981)Case Study Research (2004)
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  • 1994Critical problems in marketing planning: the potential of decision support systems25 cited
  • 2008Yuan and marketing: The perception of Chinese owner-managers10 cited

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