Understanding Mass Media

Carol Kuykendall · Jeffrey Schrank

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Literacy, Media, and Education Media Studies and Communication Media, Communication, and Education

Abstract

Understanding Mass Media stresses the importance of being media literate in today's media-driven society. This unique text makes exploring the world of mass communication challenging for high school students. Complete with thought-provoking readings, illustrations, and activities, Understanding Mass Media ranges from the basics of communication to the sophisticated techniques of the media-based industries.

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