A Handbook: Integrating Market Research into Transit Management

Abstract

This handbook focuses on the status of market research as practiced in transit agencies and identifies major market issues confronting them. The handbook also evaluates market research strategies appropriate for transit and provides guidance to integrate and institutionalize market research into decision-making processes of transit agencies. Finally, it examines some institutional barriers that limit the use of market research. The handbook is intended to expose transit managers and staff to current market research practices and cutting-edge ideas in market research.

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