E-COMMERCE UNTUK PEMASARAN PRODUK USAHA KECIL DAN MENENGAH

Dewi Shanti Nugrahani

19 citations0/0 files storedSEGMEN Jurnal Manajemen dan Bisnis

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SMEs Development and Digital Marketing Consumer Behavior and Marketing Influence E-commerce and Technology Innovations

Abstract

The development of Information Technology which is used by a business is called e-commerce. E-commerce is not only used by abig company but also used by the doer of Small and Medium Enterprise (SME). E-commerce is the one of methods which is used by the doer of Small and Medium Enterprise (SME) to market their products. By using e-commerce, the marketing of Small and Medium Enterprise (SME) products can be widespread so Small and Medium Enterprise (SME) can obtain bigger profit. Keywords : e-commerce, product marketing, Small and Medium Enterprise

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1996Frontiers of Electronic Commerce 2004Membongkar kotak hitam konsumen

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