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Realizing marketplace opportunity
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Realizing marketplace opportunity (2013)Realizing marketplace opportunityCapitalism, early market research, and the creation of the American consumer (2009)Capitalism, early market rese…Marketplace Activism (2008)Marketplace Activism“Aunt Jemima is Alive and Cookin’?” An Advertiser’s Dilemma of Competing Collective Memories (2007)“Aunt Jemima is Alive and Coo…A Consumers' Republic: The Politics of Mass Consumption in Postwar America (2004)A Consumers' Republic: The Po…Race and the genteel consumer: Class and African-American consumption, 1850–1930 (1999)Race and the genteel consumer…John B. Watson at J. Walter Thompson: The Legitimation of “Science” in Advertising (1990)John B. Watson at J. Walter T…Adventures of a bystander (1980)Adventures of a bystanderV Was for Victory: Politics and American Culture during World War II (1977)V Was for Victory: Politics a…Marketing Research (1970)Marketing ResearchThe Negro and American Advertising, 1946-1965 (1969)The Negro and American Advert…Negro Thought in America, 1880-1915: Racial Ideologies in the Age of Booker T. Washington. (1964)Negro Thought in America, 188…Negro Thought in America, 1880-1915 (1963)Negro Thought in America, 188…Principles of merchandising (1924)Principles of merchandisingAdvertising the American Dream (1985)The Distorted Mirror: Reflections on the Unintended Consequences of Advertising (1986)The Distorted Mirror: Reflections on the Unintended Consequences of Advertising (1986)Character analysis and racism in marketing theory and practice (2012)Unhealthy food, integrated marketing communication and power: a critical analysis (2014)Selling the American People (2023)Psychology as the behaviorist views it. (1913)A History of Psychology in Autobiography (1937)Assessing Advertising Creativity Using the Creative Product Semantic Scale (2001)Brand Society (2010)Brand society: how brands transform management and lifestyle (2010)Content Analysis in Communication Research. (1952)Hispanics and Blacks in Television Commercials (1989)Media Framing and the Dynamics of Racial Policy Preferences (2003)The Mass Media and the Dynamics of American Racial Attitudes (2003)Marxism and Literature (1978)A Black feminist-inspired archaeology? (2001)3.2. MARXISM AND LITERATURE (2006)Conspicuous Consumption and Race (2007)Black Reconstruction in America (2017)Paths to Respectability: Consumption and Stigma Management in the Contemporary Black Middle Class (2017)Marketing: a critical realist approach (2002)The role of emotions in online consumer behavior: a comparison of search, experience, and credence services (2012)Multimodal Metaphor and Metonymy in Advertising: A Corpus-Based Account (2016)Perspectives on ethnicity: Old wine in new bottles* (1983)W.E.B. Du Bois's Evolving Africana Philosophy Of Education (2003)An Opportunity to Rise: Reinterpreting Esther, the Beautiful Queen (2010)From an Autonomous to a Captured State Agency: The Decline of the New Deal in Agriculture (1990)Why Didn't the United States become a Garrison State? (1992)The Danger of Militarization in an Endless "War" on Terrorism (2009)The Long Civil Rights Movement and the Political Uses of the Past (2005)Big other: Surveillance Capitalism and the Prospects of an Information Civilization (2015)A Theory of Racialized Organizations (2019)Civil Society and Crisis: Culture, Discourse, and the Rodney King Beating (1996)Collective Memory and History: How Abraham Lincoln Became a Symbol of Racial Equality (1997)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)
this work references cited by second hop

References

  • 1970Marketing Research3,552 cited
  • 2004A Consumers' Republic: The Politics of Mass Consumption in Postwar America1,092 cited
  • 1963Negro Thought in America, 1880-1915167 cited
  • 1964Negro Thought in America, 1880-1915: Racial Ideologies in the Age of Booker T. Washington.149 cited
  • 1977V Was for Victory: Politics and American Culture during World War II145 cited
  • 1969The Negro and American Advertising, 1946-1965134 cited
  • 1924Principles of merchandising128 cited
  • 1999Race and the genteel consumer: Class and African-American consumption, 1850–193086 cited
  • 1990John B. Watson at J. Walter Thompson: The Legitimation of “Science” in Advertising53 cited
  • 2009Capitalism, early market research, and the creation of the American consumer45 cited
  • 2008Marketplace Activism34 cited
  • 1980Adventures of a bystander25 cited
  • 2007“Aunt Jemima is Alive and Cookin’?” An Advertiser’s Dilemma of Competing Collective Memories22 cited

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