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Opportunities and Challenges in Social Marketing
15 references·0 citing·41 second hop
Opportunities and Challenges in Social Marketing (2010)Opportunities and Challenges in Social Ma…Overcoming the Saving Slump (2009)Overcoming the Saving SlumpNudge: Improving Decisions About Health, Wealth and Happiness (2008)Nudge: Improving Decisions Ab…From Theory to Intervention: Mapping Theoretically Derived Behavioural Determinants to Behaviour Change Techniques (2008)From Theory to Intervention: …A systematic review of social marketing effectiveness (2007)A systematic review of social…The Role of Theory in Developing Effective Health Communications (2006)The Role of Theory in Develop…Does changing behavioral intentions engender behavior change? A meta-analysis of the experimental evidence. (2006)Does changing behavioral inte…The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits (2005)The Fortune at the Bottom of …Understanding High-Stakes Consumer Decisions: Mammography Adherence Following False-Alarm Test Results (2003)Understanding High-Stakes Con…The Next Wave of Corporate Community Involvement: Corporate Social Initiatives (2002)The Next Wave of Corporate Co…A Focus Theory of Normative Conduct: When Norms Do and Do not Affect Behavior (2000)A Focus Theory of Normative C…The Transtheoretical Model of Health Behavior Change (1997)The Transtheoretical Model of…Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads (1991)Enhancing and Measuring Consu…Trying to Consume (1990)Trying to ConsumeMarketing as Exchange: A Theory of Transactions in the Marketplace (1978)Marketing as Exchange: A Theo…Social Marketing: An Approach to Planned Social Change (1971)Social Marketing: An Approach…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Judgment under Uncertainty: Heuristics and Biases (1975)From Intentions to Actions: A Theory of Planned Behavior (1985)Intentional social action in virtual communities (2002)The relative influence of individual, social and physical environment determinants of physical activity (2002)Measuring Experience Economy Concepts: Tourism Applications (2007)Self-efficacy: Toward a unifying theory of behavioral change. (1977)The theory of planned behavior (1991)Self-Efficacy: The Exercise of Control (1999)A Meta-Analysis of Web-Delivered Tailored Health Behavior Change Interventions (2013)Media Effects: Theory and Research (2015)The Handbook of Behavior Change (2020)A power primer. (1992)Implementation Intentions and Goal Achievement: A Meta‐analysis of Effects and Processes (2006)A taxonomy of behavior change techniques used in interventions. (2008)What is an adequate sample size? Operationalising data saturation for theory-based interview studies (2009)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy mechanism in human agency. (1982)Understanding Desistance from Crime (2001)Long-term reduction in implicit race bias: A prejudice habit-breaking intervention (2012)Appealing to fear: A meta-analysis of fear appeal effectiveness and theories. (2015)An Information Processing Theory of Consumer Choice (1979)Information Processing from Advertisements: Toward an Integrative Framework (1989)Social Capital: Prospects for a New Concept (2002)The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (2007)Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)Social Influence: Compliance and Conformity (2004)Social Pressure and Voter Turnout: Evidence from a Large-Scale Field Experiment (2008)Increasing Vaccination: Putting Psychological Science Into Action (2017)Are interventions theory-based? Development of a theory coding scheme. (2010)A refined taxonomy of behaviour change techniques to help people change their physical activity and healthy eating behaviours: The CALO-RE taxonomy (2011)Theories of behaviour and behaviour change across the social and behavioural sciences: a scoping review (2014)A gradient of childhood self-control predicts health, wealth, and public safety (2011)The behaviour change wheel: A new method for characterising and designing behaviour change interventions (2011)Misinformation and Its Correction (2012)A typology of social entrepreneurs: Motives, search processes and ethical challenges (2008)From Strategy to Business Models and onto Tactics (2010)The Circular Economy – A new sustainability paradigm? (2016)Developing Buyer-Seller Relationships (1987)Understanding Service Convenience (2002)The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy (2020)
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References

  • 1997The Transtheoretical Model of Health Behavior Change7,773 cited
  • 2008Nudge: Improving Decisions About Health, Wealth and Happiness5,544 cited
  • 2006Does changing behavioral intentions engender behavior change? A meta-analysis of the experimental evidence.3,725 cited
  • 2008From Theory to Intervention: Mapping Theoretically Derived Behavioural Determinants to Behaviour Change Techniques1,789 cited
  • 2005The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits1,780 cited
  • 1971Social Marketing: An Approach to Planned Social Change1,427 cited
  • 2000A Focus Theory of Normative Conduct: When Norms Do and Do not Affect Behavior1,003 cited
  • 1991Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads988 cited
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  • 2007A systematic review of social marketing effectiveness430 cited
  • 1978Marketing as Exchange: A Theory of Transactions in the Marketplace220 cited
  • 2009Overcoming the Saving Slump171 cited
  • 2003

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Understanding High-Stakes Consumer Decisions: Mammography Adherence Following False-Alarm Test Results
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