Article2014

Consumer understanding, perceptions and behaviours with regard to environmentally friendly packaging in a developing nation

205 citations0/0 files storedInternational Journal of Consumer Studies

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Environmental Sustainability in Business Environmental Education and Sustainability Consumer Packaging Perceptions and Trends

Abstract

Abstract There has been very little research conducted into sustainable consumption patterns, knowledge and attitudes in relation to environmentally friendly packaging in South Africa. Market research that has been conducted in relation to sustainable consumption has largely been based on overseas studies and is therefore limited in that its reflection of information is from a first world country perspective. Environmental knowledge has been found to impact environmentally friendly behaviour both directly and indirectly. Both quantitative and qualitative data were collected to investigate South African respondents' understanding (knowledge) and perceptions of environmentally friendly packaging as well as the extent to which they exhibited green behaviour with regard to environmentally friendly packaging activities such as reusing and recycling. The data gathered for this study were collected by means of a questionnaire distributed to respondents using snowball sampling through Facebook networks. The snowball sample required respondents to answer the questionnaire and pass it on to other Facebook users. The unique benefit of this study is that it is conducted in a developing nation where issues such as sustainable consumption are new and evolving. There is limited promotion or implementation of environmentally responsible practices by authorities or industry. South African consumers in this study were found to exhibit limited knowledge of what environmentally friendly packaging is, how to differentiate it from normal packaging, as well as its benefits. However, actions are even less evident with regard to environmentally friendly packaging. Recommendations of how to improve knowledge as well as facilitate purchase of environmentally friendly packaging are provided.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 205 citations exist upstream.

References

2006Using thematic analysis in psychology 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 2006Demonstrating Rigor Using Thematic Analysis: A Hybrid Approach of Inductive and Deductive Coding and Theme Development 1977Normative Influences on Altruism 2007Research Methods for Business 2001Targeting consumers who are willing to pay more for environmentally friendly products 2010Going green to be seen: Status, reputation, and conspicuous conservation.2003Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation

Cited by

2016An optimization model for green supply chain management by using a big data analytic approach 2020How green is your packaging—A comparative international study of cues consumers use to recognize environmentally friendly packaging 2021Investigating Female Shoppers’ Attitude and Purchase Intention toward Green Cosmetics in South Africa 2019Factors Influencing Consumers’ Decision to Purchase Food in Environmentally Friendly Packaging: What Do We Know and Where Do We Go from Here?

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.