Creative Fashion Presentations

Abstract

* A Visual Marketing Tool * The Fashion Forecasting Process * Colour Forecasting * Creative Visual Boards * Romancing Leather and Fur * Creative Presentations at the Fibre, Fabric, and Manufacturing Level * The Retail Challenge * The Fashion Show Circuit: New York/London/Paris/Milan * The French Connection * International Trade Shows * Fashion Show Production * Cosmetics and Fragrance Industry * Men's Wear * Toy Industry * Internet NEW TO THIS EDITION * Coverage of the home furnishings and toy industries * Analysis of e-commerce, from designing a Web page to driving traffic to that site * Four-page colour insert * Profiles on industry executives and professionals in each area * End-of-chapter readings from trade and consumer publications * Appendices listing forecasting services, trade associations and industry organisations TEXT FEATURES * Instructor's Guide includes a sample coures calendar, projects and additional readings for each chapter, and a midterm and final project

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