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Cited by

• 2003A relationship‐mediated theory of internal marketing237 cited
• 2007The Role of Internal Communication and Training in Infusing Corporate Values and Delivering Brand Promise: Singapore Airlines' Experience159 cited
• 2008Exploring the Influences of Internal Branding on Employees' Brand Promise Delivery: Implications for Strengthening Customer–Brand Relationships148 cited
• 2000Internal relationship marketing: a strategy for knowledge renewal143 cited
• 2014The moderating effect of cultural congruence on the internal marketing practice and employee satisfaction relationship: An empirical examination of Australian and Taiwanese born tourism employees133 cited
• 2006Using internal marketing to ignite the corporate brand: The case of the UK retail bank industry129 cited
• 2010Managing Diffusion Barriers When Launching New Products128 cited
• 2009Internal marketing impact on business performance in a retail context115 cited
• 2018Internal marketing, employee customer‐oriented behaviors, and customer behavioral responses115 cited
• 2008Internal service – barriers, flows and assessment78 cited
• 2005A Pyrrhic victory71 cited
• 2012The Relationships among Internal Marketing, Job Satisfaction, Relationship Marketing, Customer Orientation, and Organizational Performance: An Empirical Study of TFT‐LCD Companies in Taiwan61 cited
• 2009