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This article provides an empirical basis for discussions of public service news on the Web. Through innovative use of computer-assisted data gathering and structuring, and a combination of quantitative methods, we present the results from a large-scale analysis of the online news content of the Norwegian Broadcasting Corporation, NRK. The study reveals not only specifics of the online news genre, but also the dual role of NRK as a public service broadcaster. nrk.no fulfils regional content provisions by having a heavy local news focus on the website's “inside”. Simultaneously, its front page profile suggests NRK operates in direct competition with commercial national online news actors. The article offers new insights into the nature of online news as offered by a large, traditional media institution. These insights are key to any discussion of online journalism, as well as the future of public service broadcasting. Furthermore, through the employment of innovative computer-assisted data collection and structuring, the article aims to contribute to the development of the methodological arsenal of journalism studies.
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Papers that cite the same references — the relational fallback while embeddings are still backfilling.
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