Consumer culture and modernity

1997-01-01book1,444 citationsclosed

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Consumer Behavior in Brand Consumption and Identification American History and Culture Consumer Behavior and Market Dynamics

Abstract

Introduction. 1. Consumer Culture and Modernity. 2. The Freedoms of the Market. 3. Consumption versus a Culturea . 4. The Culture of Commodities. 5. The Meanings of Things. 6. The Uses of Things. 7. New Times?. Afterword. Bibliography. Index.

Citations in this library

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