Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method

2008-10-12article5,336 citationsclosed

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Survey Methodology and Nonresponse Survey Sampling and Estimation Techniques Business Strategies and Management Research

Abstract

Contents: Turbulent times for survey methodology -- The tailored design method -- Coverage and sampling -- The basics of crafting good questions -- Constructing open- and closed-ended questions -- From questions to a questionnaire -- Implementation procedures -- When more than one survey mode is needed -- Longitudinal and internet panel surveys -- Customer feedback surveys and alternative delivery technologies -- Effects of sponsorship and the data collection organization -- Surveying businesses and other establishments -- Coping with

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