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Narcissism and Brand Name Consumerism

Constantine Sedikides · Sylwia Z. Cisek · Claire M. Hart

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Consumer Behavior in Brand Consumption and Identification Personality Traits and Psychology Consumer Perception and Purchasing Behavior

Abstract

The link between narcissism and brand name consumerism is explored. Brand name items are proposed to play a self-regulatory role for narcissists. Both grandiose and vulnerable forms of narcissism are discussed.

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References

1891The Principles of Psychology 1988Possessions and the Extended Self 1982Self-Concept in Consumer Behavior: A Critical Review 1992A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation 1988A principal-components analysis of the Narcissistic Personality Inventory and further evidence of its construct validity.1996Further Examining the American Dream: Differential Correlates of Intrinsic and Extrinsic Goals 1958Being and Nothingness: An Essay on Phenomenological Ontology.1976Borderline Conditions and Pathological Narcissism

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