Linking industry and education providers: A relationship management approach

Abstract

The hospitality and tourism industry faces major human resource concerns, yet the literature offers little as to how educational institutions can directly or indirectly contribute solutions to these problems. The aim of this paper is to demonstrate a relationship between the human resource problems faced by industry and the constant need for innovative approaches on the part of both industry and providers of education in the tourism and hospitality sector. This paper suggests that a relationship management approach should be applied by educational providers with the various customers of education. A stakeholder approach is used as the methodology for assessing participants in education, then draws the human resource problem together with various stakeholder perceptions and offers a participative approach, highlighting the need for better industry-education partnerships.

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