The role of push and pull factors in the way tourists choose their destination

Abstract

The current research aims at examining the difference between the trip-related motivations held by those tourists who choose recreational destinations and those who choose cultural ones. To do so, in August 2013, 401 questionnaires were handed to Iranian tourists planning to take a trip to Istanbul and Antalya, Turkey. The results of the t-tests demonstrated that those tourists considering escape to be their major motivation for the trip tended to travel to tourist resorts more, and the recreational goal of the destination played the most significant role for them. On the other hand, those who travel for ego-enhancement try to practice more cultural destinations and place great value on tourist attractions.

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