A FRAMEWORK FOR ELECTRONIC COMMERCE ADOPTION: A STUDY IN KADUNA STATE, NIGERIA

S.C. Chiemeke · Abraham Eseoghene Evwiekpaefe · Juliet A. Okpo · Martins Ekata Irhebhude

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Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Health, Technology, Consumer Behavior

Abstract

The paper proposes a framework that integrates Perceived Credibility, Perceived Regulation, Perceived Benefit, Perceived Awareness/Education with the Unified Theory of Acceptance and Use of Technology (UTAUT) concept in users’ adoption of e-commerce in Kaduna State, Nigeria. The findings show that while the original UTAUT model suggests a positive relationship between its variables and Behavioral Intention, it appears that the data do not support a significant relationship between these concepts. However, significant relationships were identified between performance expectancy, effort expectancy, facilitating conditions, perceived regulation on behavioural intention to adopt e-commerce. Unfortunately, no significant relationships were found between social influences, Perceived credibility, Perceived Benefit, Perceived awareness/education with respect to Behavioral Intention.

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References

2003User Acceptance of Information Technology: Toward A Unified View1 2007Using UTAUT to explore the behavior of 3G mobile communication users 2006Barriers to adopting ICT and e-commerce with SMEs in developing countries : an exploratory study in Sri Lanka 2010Impact of Gender and Nationality on Acceptance of a Digital Library: An Empirical Validation of Nationality Based UTAUT Using SEM 2006Factors Affecting ecommerce adoption in Nigerian Banks 2010Electronic Commerce Research in Latest Decade: A Literature Review 2007The Impact of E-Commerce Security, and National Environment on Consumer adoption of Internet Banking in Malaysia and Singapore 2008A Framework for e-Commerce Implementation: Nigeria a Case Study

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