SMEs and Competitive Advantage

Eleonora Di Maria · Stefano Micelli

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Regional Development and Innovation Innovation and Knowledge Management Business Strategy and Innovation

Abstract

The global economy is transforming the sources of the competitive advantages of firms, especially for firms embedded in local manufacturing systems. Based on the theoretical contributions to knowledge management and industrial districts, this chapter describes alternative firm’s strategies and upgrading options by exploring the relationships among innovation, marketing, and network technologies. Starting from the analysis of the Global Competitiveness Report and the European Innovation Scoreboard, this chapter focuses on the case of firms specializing in the “Made in Italy” industries (fashion, furniture, home products) to outline a framework explaining the new competitive opportunities for SMEs. Through a qualitative analysis the chapter presents four case studies of Italian firms that promote successful strategies based on a coherent mix of R&D-based innovation, experienced marketing, and design by leveraging on ICT.

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References

1984Case Study Research: Design and Methods 1991Exploration and Exploitation in Organizational Learning 1994A Dynamic Theory of Organizational Knowledge Creation 1996Toward a knowledge‐based theory of the firm 1998Working knowledge: how organizations manage what they know 2005The governance of global value chains 1991Geography and Trade 2007Persuasion With Case Studies

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