SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The impact of marketing resources on corporate competitiveness
1 references·1 citing·10 second hop
The impact of marketing resources on corporate competitiveness (2012)The impact of marketing resources on corp…The performance impact of marketing resources (2003)The performance impact of mar…La mercadotecnia, factor clave para la competitividad organizacional (2013)La mercadotecnia, factor clav…La ventaja competitiva de las naciones (1991)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Making sense of the competitiveness debate (1996)La Mercadotecnia en el Servicio Educativo Privado en México / The marketing in Private Education Service in Mexico (2015)On the Evaluation of Structural Equation Models (1988)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Does brand trust matter to brand equity? (2005)Knowledge absorptive capacity: New insights for its conceptualization and measurement (2009)Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM (2013)
this work references cited by second hop

References

  • 2003The performance impact of marketing resources716 cited

Cited by

  • 2013La mercadotecnia, factor clave para la competitividad organizacional5 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work