The Marketing Plan

William A. Cohen

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Marketing and Advertising Strategies Business Strategies and Innovation Strategic Planning and Analysis

Abstract

The Marketing Plan Mystique. Step 1: Planning the Development of a Marketing Plan. Step 2: Scanning Your Environment. Step 3: Establishing Goals and Objectives. Step 4: Developing Marketing Strategy. Step 5: Developing Marketing Tactics. Step 6: Forecasting for Your Marketing Plan. Step 7: Calculating Important Financial Ratios for Your Marketing Plan. Step 8: Presenting the Marketing Plan. Step 9: Implementation. Appendices. Index.

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2010Kontrola skuteczności marketingowej - problem zmienności interpretacji i pomiaru

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