The Use of Metaphor in Reporting Financial Market Transactions

Abstract

The present article examines the use of metaphor in a body of journalism dealing with a specific economic topic - a currency crisis. This examination provides extensive empirical evidence of the widespread and systematic use of metaphor in press discourse. On a basis of this evidence, it is claimed that metaphor plays a key role in articulating textual cohesion and coherence and, furthermore, that it makes an essential contribution to the communicative nature of press discourse.

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