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Marketing Management - Strategy and Cases
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Marketing Management - Strategy and Cases (1978)Marketing Management - Strategy and CasesKontrola skuteczności marketingowej - problem zmienności interpretacji i pomiaru (2010)Kontrola skuteczności marketi…Development of a media selection model using the analytic network process (2005)Development of a media select…Decision Support for Media Selection Using the Analytic Hierarchy Process (1992)Decision Support for Media Se…Corporate moral responsibility and the moral audit: Challenges for Refuse Relief Inc. (1992)Corporate moral responsibilit…Educators are Contributing to Major Deficiencies in Marketing Profitability Reports (1990)Educators are Contributing to…Usage of Microcomputer Software in AACSB-Accredited Undergraduate and Graduate Marketing Programs (1988)Usage of Microcomputer Softwa…Assessing the development/production transition (1988)Assessing the development/pro…Management Judgment Forecasts, Composite Forecasting Models, and Conditional Efficiency (1984)Management Judgment Forecasts…Handbook of Organizations. (1966)A study of success and failure in product innovation: The case of the U.S. electronics industry (1984)Management Information Systems: Conceptual Foundations, Structure, and Development (1985)Integrated Concurrent Engineering Based Approach for Electric-Fan Design (1999)ASSESSING WORKERS' ATTITUDE TOWARDS TECHNOLOGICAL CHANGE: SCALE CONSTRUCTION (2000)Ethical Theory and Business (1988)Management accounting (1989)The Corporate Moral Person: The Organization's Personality and Its Board (1994)The legal and ethical components of executive decision-making: A course for business managers (1996)The Social Responsibility of Business Is to Increase Its Profits (2007)The Real Mission of the Mission Statement: A Systematic Review of the Literature (2017)Principles of marketing management (1986)One Cost System Isn't Enough (1988)Marketing management: analysis. planning. implementation and control (2000)Marketing Research in a Marketing Environment (1988)Marketing research in a marketing environment (1990)The new science of management decision. (1960)The Analytic Hierarchy Process (1985)Media selection in the presence of flexible factors and imprecise data (2010)The Combination of Forecasts (1969)A Contingency Model for the Selection of Decision Strategies (1978)The accuracy of extrapolation (time series) methods: Results of a forecasting competition (1982)Design Features of Forecasting Systems Involving Management Judgments (1985)Graphical adjustment of statistical forecasts (1989)The utilization of the Wilcoxon test to compare forecasting methods: A note (1989)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)A National Customer Satisfaction Barometer: The Swedish Experience (1992)Firm resources and sustained competitive advantage (2004)Optimization by the Analytic Hierarchy Process (1979)A strategic decision framework for green supply chain management (2003)Selection model based on ANP and GRA for independent media agencies (2010)An Integrated MCDM Method in Ranking BSC Perspectives and key Performance Indicators (KPIs) , (2012)A novel fuzzy hybrid multi-criteria decision-making approach for evaluating maintenance strategies in petrochemical industry (2020)
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  • 1992Decision Support for Media Selection Using the Analytic Hierarchy Process60 cited
  • 2005Development of a media selection model using the analytic network process54 cited
  • 1984Management Judgment Forecasts, Composite Forecasting Models, and Conditional Efficiency49 cited
  • 1992Corporate moral responsibility and the moral audit: Challenges for Refuse Relief Inc.15 cited
  • 1988Assessing the development/production transition13 cited
  • 2010Kontrola skuteczności marketingowej - problem zmienności interpretacji i pomiaru13 cited
  • 1988Usage of Microcomputer Software in AACSB-Accredited Undergraduate and Graduate Marketing Programs9 cited
  • 1990Educators are Contributing to Major Deficiencies in Marketing Profitability Reports7 cited

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