A Study on Employee Engagement in Manufacturing Micro, Small and Medium Enterprises (MSMEs) in India

Abstract

Employee engagement has emerged as a critical driver of business success in today’s competitive marketplace. Further, employee engagement can be a deciding factor in organizational success. Not only does engagement have the potential to significantly affect employee retention, productivity and loyalty, it is also a key link to customer satisfaction, company reputation and overall stakeholder value. Thus, to gain a competitive edge, organizations are turning to HR to set the agenda for employee engagement and commitment. The challenge today is not just retaining talented people, but fully engaging them, capturing their minds and hearts at each stage of their work lives. This article focuses on studying level of engagement possessed by employees of MSMEs (Manufacturing) in India. KEY WORDS: Employee engagement, MSMEs, India, Manufacturing sector.

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