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Modele komunikacji marketingowej
2 references·0 citing·9 second hop
Modele komunikacji marketingowej (2002)Modele komunikacji marketingowejMarketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Marketing in Hypermedia Compu…Dictionary of marketing terms (1995)Dictionary of marketing termsSelf-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unifying theory of behavioral change. (1977)The theory of planned behavior (1991)Time Flies When You’re Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage1 (2000)E-S-QUAL (2004)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Communication Strategies in Marketing Channels: A Theoretical Perspective (1990)The employer brand (1996)Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behaviour (2005)
this work references cited by second hop

References

  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
  • 1995Dictionary of marketing terms494 cited

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