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Developing Successful Sport Sponsorship Plans
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Developing Successful Sport Sponsorship Plans (2000)Developing Successful Sport Sponsorship P…What's in it for Me? An Investigation of North American Professional Niche Sport Sponsorship Objectives (2013)What's in it for Me? An Inves…Professional niche sports sponsorship: an investigation of sponsorship selection criteria (2013)Professional niche sports spo…The Role of Sponsorship in the Marketing Communications Mix (1991)Sports Marketing: A Strategic Perspective (1998)Sport sponsorship as distinctive competence (1999)A combined AHP–TOPSIS–DEMATEL approach for evaluating success factors of e-service quality: an experience from Indian banking industry (2020)Developing a Fanbase in Niche Sport Markets: An Examination of NHL Fandom and Social Sustainability in the Sunbelt (2020)The role of sports marketing in attracting audiences towards less popular sports (2020)Building Brand Image Through Event Sponsorship: The Role of Image Transfer (1999)Determinants of Sports Sponsorship Response (2000)Educational Research: Planning, Conducting, and Evaluating Quantitative and Qualitative Research (2001)Assessing the Impact of Sponsor Asset Selection, Intangible Rights, and Activation on Sponsorship Effectiveness (2019)Niche Sport Sponsorship: Providing the Target Market Sponsors Want? (2021)
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  • 2013Professional niche sports sponsorship: an investigation of sponsorship selection criteria24 cited
  • 2013What's in it for Me? An Investigation of North American Professional Niche Sport Sponsorship Objectives17 cited

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