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The Marketing Information Revolution
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The Marketing Information Revolution (1994)The Marketing Information RevolutionForecasting and Scenario Planning: The Challenges of Uncertainty and Complexity (2004)Forecasting and Scenario Plan…Consumer subjectivity in the Age of Internet: the radical concept of marketing control through customer relationship management (2004)Consumer subjectivity in the …Relationship marketing in the banking sector: the impact of new technologies (2003)Relationship marketing in the…Privacy versus willingness to disclose in e-commerce exchanges: The effect of risk awareness on the relative role of trust and control (2003)Privacy versus willingness to…The Effect of Relational Constructs on Customer Referrals and Number of Services Purchased From a Multiservice Provider: Does Age of Relationship Matter? (2002)The Effect of Relational Cons…Beyond Sabre: An Empirical Test of Expertise Exploitation in Electronic Channels1 (2002)Beyond Sabre: An Empirical Te…The Impact of Internet Use on Business-to-Business Marketing (2000)The Impact of Internet Use on…Privacy and Ethical Issues in Database/Interactive Marketing and Public Policy: A Research Framework and Overview of the Special Issue (2000)Privacy and Ethical Issues in…The Success of Marketing Management Support Systems (1999)The Success of Marketing Mana…The Customer Concept: The Basis for a New Marketing Paradigm (1999)The Customer Concept: The Bas…Measuring Export Information Use (1999)Measuring Export Information …Account-Level Modeling for Trade Promotion: An Application of a Constrained Parameter Hierarchical Model (1999)Account-Level Modeling for Tr…Intimacy or intrusion? The privacy dilemma for relationship marketing in consumer markets (1997)Intimacy or intrusion? The pr…Internationalizing the market orientation construct: an in-depth interview approach (1996)Internationalizing the market…Direct marketing on the internet: An empirical assessment of consumer attitudes (1995)Direct marketing on the inter…Comparing Response Rates and Response Content in Mail versus Electronic Mail Surveys (1995)Comparing Response Rates and …Coefficient Alpha and the Internal Structure of Tests (1951)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Qualitative Data Analysis: An Expanded Sourcebook (1994)Export market information use, organizational knowledge, and firm performance (2003)The export marketing information system: an integration of the extant knowledge (2003)Developing and validating a multi-dimensional measure of coopetition (2019)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded Theory: Strategies for Qualitative Research. 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  • 1995Comparing Response Rates and Response Content in Mail versus Electronic Mail Surveys439 cited
  • 2003Privacy versus willingness to disclose in e-commerce exchanges: The effect of risk awareness on the relative role of trust and control271 cited
  • 2000Privacy and Ethical Issues in Database/Interactive Marketing and Public Policy: A Research Framework and Overview of the Special Issue215 cited
  • 2000The Impact of Internet Use on Business-to-Business Marketing204 cited
  • 1995Direct marketing on the internet: An empirical assessment of consumer attitudes150 cited
  • 2002Beyond Sabre: An Empirical Test of Expertise Exploitation in Electronic Channels1137 cited
  • 1999Measuring Export Information Use121 cited
  • 1996Internationalizing the market orientation construct: an in-depth interview approach115 cited
  • 2002The Effect of Relational Constructs on Customer Referrals and Number of Services Purchased From a Multiservice Provider: Does Age of Relationship Matter?114 cited
  • 2003Relationship marketing in the banking sector: the impact of new technologies101 cited
  • 1999The Success of Marketing Management Support Systems93 cited
  • 1997Intimacy or intrusion? The privacy dilemma for relationship marketing in consumer markets90 cited
  • 2004Consumer subjectivity in the Age of Internet: the radical concept of marketing control through customer relationship management

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85 cited
  • 2004Forecasting and Scenario Planning: The Challenges of Uncertainty and Complexity82 cited
  • 1999The Customer Concept: The Basis for a New Marketing Paradigm79 cited
  • 1999Account-Level Modeling for Trade Promotion: An Application of a Constrained Parameter Hierarchical Model70 cited