Articlegold2015

Identifying Strategic Factors of the Implantation CSR in the Airline Industry: The Case of Asia-Pacific Airlines

Dong‐Shang Chang · Sheng-Hung Chen · Chia-Wei Hsu · Allen H. Hu

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Corporate Social Responsibility Reporting Environmental Sustainability in Business Corporate Social Responsibility and Sustainability

Abstract

Sustainable development has always been the objective of many fields, including the tourism and transportation sector. However, a major part of this sector, the airline industry, deals with many negative impacts, such as air pollution, noise, CO2 emission, and labor practice. Corporate social responsibility (CSR) is a strategic business activity that can enhance the sustainability of the airline industry. The results of the Dow Jones Sustainability Indices (DJSI) reveal that airlines of Western countries exhibit a more remarkable CSR performance than Asia-Pacific airlines, suggesting that the CSR programs of Asia-Pacific airlines need improvement. By constructing an evaluation hierarchy and applying the decision-making trial and evaluation laboratory (DEMATEL) method, this study found that the key strategic factors in the airline industry’s implementation of CSR include corporate governance, risk and crisis management, brand management, and product responsibility (safety).

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References

1999Cannibals with forks: the triple bottom line of 21st century business 1998Partnerships from cannibals with forks: The triple bottom line of 21st‐century business 2022International Labour Organization 2014How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction 2006Evaluating intertwined effects in e-learning programs: A novel hybrid MCDM model based on factor analysis and DEMATEL 2006Developing global managers’ competencies using the fuzzy DEMATEL method 2011Using fuzzy DEMATEL to evaluate the green supply chain management practices 2011Using DEMATEL to develop a carbon management model of supplier selection in green supply chain management

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2023The effect of CSR on corporate social performance: Mediating role of corporate image, green innovation and moderating role of corporate identity 2017Taking-off corporate social responsibility programs: An AHP application in airline industry 2021The impact of ownership structure on corporate social responsibility: the moderating role of financial performance 2021A hybrid MCDM model based on DEMATEL and ANP for improving the measurement of corporate sustainability indicators: A study of Taiwan High Speed Rail

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