Some Advertising Influences on the Elderly Consumer: Implications for Theoretical Consideration

Ruth Belk Smith · George P. Moschis · Roy L. Moore

14 citations0/0 files storedCurrent Issues and Research in Advertising

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Media, Gender, and Advertising

Abstract

Abstract Theoretical perspectives relating to the behavior of the elderly in general and their communication behavior in particular are presented, available empirical research in the area is reviewed and interpreted in the context of these theories, and from these bases hypotheses are derived. Findings suggest that aging and exposure to mass media advertising may affect several aspects of the consumer behavior of the elderly and that certain theoretical frameworks may be useful for future research in the area. Implications of the study findings are discussed.

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1962Growing Old: The Process of Disengagement.2010Logic of Scientific Discovery, The 1976Introduction to Structural Equation Models.1978Consumer Socialization: A Theoretical and Empirical Analysis 1972An Exploration of the Activity Theory of Aging: Activity Types and Life Satisfaction Among In-movers to a Retirement Community 1965Age Norms, Age Constraints, and Adult Socialization 1969Middle Age and Aging 1979Decision Making Among the Young: A Socialization Perspective

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