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Global Marketing: A Market-Responsive Approach
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Global Marketing: A Market-Responsive Approach (2000)Global Marketing: A Market-Responsive App…The antecedents of entrepreneurial innovative behavior in developing countries, a networked grounded theory approach (case study Iran) (2016)The antecedents of entreprene…Retailer supply chain capability assessment in Russia (2011)Retailer supply chain capabil…Do export status and export intensity increase firm performance? (2010)Do export status and export i…An integrated framework for understanding the driving forces behind non‐sequential process of internationalisation among firms (2009)An integrated framework for u…Rethinking the paradigm of service internationalisation: Less resource-intensive market entry modes for information-intensive soft services (2008)Rethinking the paradigm of se…Internationalization Process of SMEs: Strategies and Methods. 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  • 2003Evaluating Export Promotion Programmes: U.K. Overseas Trade Missions and Export Performance123 cited
  • 2008Rethinking the paradigm of service internationalisation: Less resource-intensive market entry modes for information-intensive soft services79 cited
  • 2002Beyond global marketing and the globalization of marketing activities52 cited
  • 2009An integrated framework for understanding the driving forces behind non‐sequential process of internationalisation among firms47 cited
  • 2007The implementation of world class manufacturing techniques in Egyptian manufacturing firms45 cited
  • 2004Quality management in global firms40 cited
  • 2008Internationalization Process of SMEs: Strategies and Methods.40 cited
  • 2010Do export status and export intensity increase firm performance?26 cited
  • 2006Determinants of successful vendor managed inventory relationships in oligopoly industries26 cited
  • 2011Retailer supply chain capability assessment in Russia20 cited
  • 2016The antecedents of entrepreneurial innovative behavior in developing countries, a networked grounded theory approach (case study Iran)19 cited
  • 2007Within‐country ethnic differences and product positioning: a comparison of the perceptions of two British sub‐cultures16 cited

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