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Cited by

• 2002Relationship marketing, audience retention and performing arts organisation viability137 cited
• 2006AUDIENCE DEVELOPMENT AND SOCIAL INCLUSION IN BRITAIN113 cited
• 2011The evolution and development of arts marketing research76 cited
• 2016What Role for Marketing in the Arts? An Analysis of Arts Consumption and Artistic Value62 cited
• 2013Relationship quality in business to business: a cross‐cultural perspective from universities59 cited
• 2001Applying general living systems theory to learn consumers' sense making in attending performing arts42 cited
• 2010Understanding customer satisfaction in opera: first steps toward a model39 cited
• 2017“Marketing from the Art World”: A Critical Review of American Research in Arts Marketing33 cited
• 2007Regional voices talk theatre: audience development for the performing arts33 cited
• 2005Rethinking arts marketing in a changing cultural policy context33 cited
• 2010Before method: axiomatic review of arts marketing33 cited
• 2007Relationship marketing in the subsidised arts: the key to a strategic marketing focus?32 cited
• 2017Culture Management : Strategy and marketing aspects31 cited
• 2005WHEN ARTS MET MARKETING