Part I: The Nature and History of Mass Communication Chapter 1: Communication: Mass and Other Forms Chapter 2: Perspectives on Mass Communication Chapter 3: Historical and Cultural Context Part II: Media Chapter 4: Newspapers Chapter 5: Magazines Chapter 6: Books Chapter 7: Radio Chapter 8: Sound Recording Chapter 9: Motion Pictures Chapter 10: Broadcast Television Chapter 11: Cable, Satellite and Internet Television Chapter 12: The Internet and the World Wide Web Part III: Specific Media Professions Chapter 13: New Gathering and Reporting Chapter 14: Public Relations Chapter 15: Advertising Part IV: Regulation of the Mass Media Chapter 16: Formal Controls: Laws, Rules, Regulations Chapter 17: Ethics and Other Informal Controls Part V: Impact of the Media Chapter 18: The Global Village: International and Comparative Media Systems Chapter 19: Social Effects of Mass Communication Glossary Index
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