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A Test of Prospect Theory in the Used Car Market: The Non-Linear Effects of Age and Reliability on Price
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A Test of Prospect Theory in the Used Car Market: The Non-Linear Effects of Age and Reliability on Price (2006)A Test of Prospect Theory in the Used Car…Deal or No Deal: Sales Promotion Influence on Consumer Evaluation of Deal Value and Brand Attitude (2022)Deal or No Deal: Sales Promot…The hidden agenda: emotions in grocery shopping (2012)The hidden agenda: emotions i…Prospect Theory: An Analysis of Decision under Risk (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Prospect theory: An analysis of decision under risk (1988)The Framing of Decisions and the Psychology of Choice (1981)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)
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  • 2012The hidden agenda: emotions in grocery shopping14 cited
  • 2022Deal or No Deal: Sales Promotion Influence on Consumer Evaluation of Deal Value and Brand Attitude10 cited

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