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Pengaruh Sikap dan Norma Subyektif terhadap Niat Beli Mahasiswa sebagai Konsumen Potensial Produk Pasta Gigi Close Up

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Consumer Behavior and Marketing Influence Technology Adoption and User Behaviour Consumer Perception and Purchasing Behavior

Abstract

Keyakinan bahwa orang lain berpendapat bahwa saya sebaiknya melakukan perilaku tertentu Kemauan Menuruti Orang Lain (mcj) : Motivasi untuk menuruti orang lain/ referen.

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1993Research methods for business: A skill building approach 2000Marketing management: analysis. planning. implementation and control 1990Consumer Behavior and Marketing Strategy 1999Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination 1997Consumer Behavior: Building Marketing Strategy 2000Manajemen pemasaran: analisa perilaku konsumen 2005Psikologi Sosial : Individu Dan Teori-Teori Psikologi Sosial 2000Consumer Behavior. An Applied Approach

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