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• 2019The Impact of Eco-Label on the Young Chinese Generation: The Mediation Role of Environmental Awareness and Product Attributes in Green Purchase128 cited
• 2004Visual and Verbal Communication in the Design of Eco-Label for Green Consumer Products119 cited
• 2020Green Marketing to Gen Z Consumers in China: Examining the Mediating Factors of an Eco-Label–Informed Purchase107 cited
• 2013Consumer Adoption of Green Products: Modeling the Enablers104 cited
• 2011Understanding Green Purchase: The Influence of Collectivism, Personal Values and Environmental Attitudes, and the Moderating Effect of Perceived Consumer Effectiveness96 cited
• 2015Understanding the green buying behavior of younger Millennials from India and the United States: A structural equation modeling approach86 cited
• 2020Green product as a means of expressing green behaviour: A cross-cultural empirical evidence from Malaysia and Nigeria84 cited
• 2013A Study of Green Purchase Intention Comparing with Collectivistic (Chinese) and Individualistic (American) Consumers in Shanghai, China77 cited
• 2017Environmentally concerned consumer behavior: evidence from consumers in Rajasthan75 cited
• 2023Green products from industrial symbiosis: Are consumers ready for them?72 cited
• 2015Green Shades: A Segmentation Approach Based on Ecological Consumer Behavior in an Emerging Economy68 cited
• 2012What Drives Green Restaurant Patronage Intention?67 cited