The generics of business interaction - emphasizing dynamic features through the BAT model

Abstract

There is a growing complexity in business interaction. Today there exist several models for studying business interaction. There are such models founded in the language action tradition and these models have shown to be fruitful. Existing models are however not comprehensive enough. In this paper we will develop a generic model, which is one step towards a more comprehensive model than the existing ones. This model, which takes the BAT model as starting point, will acknowledge different contractual levels as well as distinguishing between market and dyadic business interaction. Important characteristics of this new generic model are dynamic features such as dynamic capabilities, dynamic business relations as well as recurrent business transactions.

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