Effects of reinforcement magnitude and frequency on human choice behavior

Abstract

Nine human males volunteered as subjects of an experiment in which the responses on each of two concurrently available push-buttons were reinforced under conc VI VI schedules. The reinforcer was token coins which were changeable for money after the experiment. Reinforcer magnitude (number of token coins for one reinforcement) and rate of the reinforcement availability were systematically varied. The results showed that previous studies in this area had not provided sufficient evidence for the effects of magnitude and frequency of reinforcement upon the choice behavior. Our multiple regression analysis suggested that there were three types of persons; those affected mainly by frequency, by magnitude, and those affected by both of these two.

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