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International Marketing: an Asia-Pacific Perspective
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International Marketing: an Asia-Pacific Perspective (2011)International Marketing: an Asia-Pacific …Being an Educator in a Foreign Environment: One Road to Becoming Internationalized (2011)Being an Educator in a Foreig…International marketing standardisation strategies analysis (2007)International marketing stand…Sales Promotion Effectiveness: The Impact of Culture at an Ethnic-Group Level (2003)Sales Promotion Effectiveness…THE GLOBALIZATION OF MARKETS (1983)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Does Competitive Environment Moderate the Market Orientation-Performance Relationship? (1994)Promotional channels of FMCG firms and tourism (2011)Case Study Research: Design and Methods (1984)Case study research: design and methods (2011)Recenzja książki. Robert K. yin, Case Study Research. Design and Methods (fourth Edition), thousand Oaks, CA: Sage Publications, 2009 (2012)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Cultures and Organizations: Software of the Mind. (1993)Stick to my guns: The impact of crowding on consumers’ responsiveness to sale promotions (2023)
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  • 2007International marketing standardisation strategies analysis34 cited
  • 2003Sales Promotion Effectiveness: The Impact of Culture at an Ethnic-Group Level11 cited
  • 2011Being an Educator in a Foreign Environment: One Road to Becoming Internationalized8 cited

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