References

• 2003Excellent Public Relations and Effective Organizations372 cited
• 1995Models of Public Relations in an International Setting220 cited
• 1982A comparison of sex roles in public relations196 cited
• 2007Political Marketing and Professionalized Campaigning135 cited
• 2013Evaluation of Public Relations Programs: What the Literature Tells Us About Their Effects132 cited
• 2006Framing political public relations: Measuring success of political communication strategies in Germany98 cited
• 2007Theory and Concept Development in Political Marketing89 cited
• 1994The spin doctor: An alternative model of public relations41 cited
• 1998Effects of Organizational Worldviews on the Practice of Public Relations: A Test of the Theory of Public Relations Excellence30 cited
• 2007Theory-Building in Political Marketing25 cited

Cited by

No citing works inside the corpus for this window.