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Marketing Mistakes and Successes
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  • 2005Strategies and resources: Pathways to success?61 cited
  • 2007Framing the problematic relationship between the marketing and operations functions36 cited
  • 2017Selecting early adopters to foster the diffusion of innovations in industrial markets33 cited
  • 2010The Social Lives of Products:Analyzing Product Demography for Management Theory and Practice32 cited
  • 2012Crisis brand management in emerging markets30 cited
  • 2005Choice or Perception: How Affect Influences Ethical Choices Among Salespeople29 cited
  • 2010Improving marketing–operations cross-functional relationships27 cited
  • 2005Applying Sun Tzu's terrain and ground to the study of marketing strategy22 cited
  • 2005Concept of entrapment and decision‐making21 cited
  • 2015‘Marketing earthquakes’17 cited
  • 2007Voluntary Codes of Ethical Conduct: Group Membership Salience and Globally Integrated Marketing Communications Perspectives14 cited
  • 2020Communicative Codes of Visual Nature for Business Communications1 cited

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