Sport, Beer, and Gender: Promotional Culture and Contemporary Social Life (review)

Abstract

Contents: Lawrence A. Wenner/Steven J. Jackson: Sport, Beer, and Gender in Promotional Culture: On the Dynamics of a Holy Trinity - James R. Walker/Nelson Hathcock/Robert V. Bellamy: Domesticating the Brew: Gender and Sport in Postwar Magazine Advertising for Beer - John Horne/Garry Whannel: Beer Sponsors Football: What Could Go Wrong? - Shannon Jette/Robert E.C. Sparks/Ilana Pinsky/Liliana Castaneda/Rebecca J. Haines: Youth, Sports, and the Culture of Beer Drinking: Global Alcohol Sponsorship of Sports and Cultural Events in Latin America - John Amis/Ronald L. Mower/Michael L. Silk: (Michael) Power, Gendered Subjectivities, and Filmic Representation: Brand Strategy and Guinness' Critical Assignment in Africa - Lawrence A. Wenner: Brewing Consumption: Sports Dirt, Mythic Masculinity, and the Ethos of Beer Commercials - Lindsey J. Mean: On the Lite Side? Miller Lite's Men of the Square Table, Man Laws, and the Making of Masculinity - Jim McKay/Michael Emmison/Janine Mikosza: Lads, Larrikins and Mates: Hegemonic Masculinities in Australian Beer Advertisements - Steven J. Jackson/Sarah Gee/Jay Scherer: Producing and Consuming Masculinity: New Zealand's (Speight's) Southern Man - David Rowe/Callum Gilmour: Lubrication and Domination: Beer, Sport, Masculinity, and the Australian Gender Order - Catherine Palmer: The Grog Squad: An Ethnography of Beer Consumption at Australian Rules Football - Margaret Carlisle Duncan/Alan Aycock: I Laughed Until I Hurt: Negative Humor in Super Bowl Ads - Charles Atkin/Walter Gantz: Promotion and Prevention of Drinking in U.S. College Sports - Garry Crawford: Consuming Sport, Consuming Beer: Sport Fans, Scene, and Everyday Life.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 25 citations exist upstream.