Trademark law and theory : a handbook of contemporary research

Abstract

Contents: Introduction PART I: METHODOLOGICAL PERSPECTIVES 1. From Communication to Thing: Historical Aspects of the Conceptualisation of Trade Marks as Property, Lionel Bently 2. The Semiotic Account of Trademark Doctrine and Trademark Culture, Barton Beebe 3. A Search-Costs Theory of Limiting Doctrines in Trademark Law, Stacey L. Dogan and Mark A. Lemley 4. Trade Mark Bureaucracies, Robert Burrell 5. The Political Economy of Trademark Dilution, Clarisa Long PART II: INTERNATIONAL AND COMPARATIVE DIMENSIONS 6. Fundamental Concerns in the Harmonization of (European) Trademark Law, Annette Kur 7. Substantive Trademark Law Harmonization: On the Emerging Coherence Between the Jurisprudence of the WTO Appellate Body and the European Court of Justice, Gail E. Evans 8. The Free Movement (or not) of Trademark Protected Goods in Europe, Thomas Hays 9. The Trademark Law Provisions of Bilateral Free Trade Agreements, Burton Ong PART III: CRITICAL ISSUES A. Trademarks and Speech 10. Reconciling Trademark Rights and Expressive Values: How to Stop Worrying and Learn to Love Ambiguity, Rochelle Cooper Dreyfuss 11. Truth and Advertising: The Lanham Act and Commercial Speech Doctrine, Rebecca Tushnet 12. Restricting Allusion to Trade Marks: A New Justification, Michael Spence B. Limiting the Scope of Trademark Rights 13. Protecting the Common: Delineating a Public Domain in Trade Mark Law, Jennifer Davis 14. Tolerating Confusion About Confusion: Trademark Policies and Fair Use, Graeme W. Austin 15. Online Word of Mouth and its Implications for Trademark Law, Eric Goldman C. Trademarks and Traditional Knowledge 16. Trademarks and Traditional Knowledge and Cultural Intellectual Property Rights, Susy Frankel 17. Culture, Traditional Knowledge and Trademarks: A View from the South, Coenraad Visser D. The Edges of Trademark Protection 18. Of Mutant Copyrights, Mangled Trademarks, and Barbie's Beneficence: The Influence of Copyright on Trademark Law, Jane C. Ginsburg 19. Signs, Surfaces, Shapes and Structures - The Protection of Product Design Under Trade Mark Law, Alison Firth Index

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