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GENERIC ADVERTISING WEAROUT: THE CASE OF THE NEW YORK CITY FLUID MILK CAMPAIGN
5 references·1 citing·20 second hop
GENERIC ADVERTISING WEAROUT: THE CASE OF THE NEW YORK CITY FLUID MILK CAMPAIGN (1996)GENERIC ADVERTISING WEAROUT: THE CASE OF …Commodity Advertising: The Economics and Measurement of Generic Programs (1998)Commodity Advertising: The Ec…Generic Advertising Wearout (1993)Generic Advertising WearoutEconomics and Consumer Behavior (1980)Economics and Consumer Behavi…Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Econometric Measurement of th…Advertising Without Supply Control: Some Implications of a Study of the Advertising of Oranges (1976)Advertising Without Supply Co…Determinants of temporal variations in generic advertising effectiveness (2000)Determinants of temporal vari…Foundations of Economic Analysis. (1948)The Theory of Monopolistic Competition (1957)Rational Expectations and the Theory of Price Movements (1961)Beggar‐Thy‐Neighbor Advertising: Theory and Application to Generic Commodity Promotion Programs (2001)A Century of Research on Agricultural Markets (2010)Food and Consumer Economics (2010)Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice (1988)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)The economic analysis of advertising (2005)American Economic Review (2019)Co-Integration and Error Correction: Representation, Estimation, and Testing (1987)Statistical Inference in Instrumental Variables Regression with I(1) Processes (1990)A Simple Estimator of Cointegrating Vectors in Higher Order Integrated Systems (1993)The Impacts of Brand and Generic Advertising on Meat Demand (1995)A fresh meat almost ideal demand system incorporating negative TV press and advertising impact (2001)Brand versus generic advertising: A conceptual framework with an application to cheese (1995)Impact of Generic Advertising for Fluid Milk on Demand for Whole, Lowfat, and Skim Milks (1996)An Almost Ideal Demand System (1980)The analysis of household surveys (1997)Estimating wealth effects without expenditure data—or tears: An application to educational enrollments in states of India (2001)
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References

  • 1980Economics and Consumer Behavior4,284 cited
  • 1976Econometric Measurement of the Duration of Advertising Effect on Sales679 cited
  • 1998Commodity Advertising: The Economics and Measurement of Generic Programs119 cited
  • 1976Advertising Without Supply Control: Some Implications of a Study of the Advertising of Oranges114 cited
  • 1993Generic Advertising Wearout35 cited

Cited by

  • 2000Determinants of temporal variations in generic advertising effectiveness20 cited

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