International Marketing and Purchasing of Industrial Goods: An Interaction Approach

1982-01-21book1,943 citationsclosed

No readable copy stored yet — this record is metadata only.

Quality and Supply Management Marketing and Advertising Strategies International Business and FDI

Abstract

Presents an alternative theoretical approach to industrial marketing and purchasing based on a research project carried out in France, Germany, Italy, Sweden, and Great Britain. Focuses on descriptions and analyses of actual marketing and purchasing problems.

Citations in this library

Stored only when both papers are in the corpus — 1,943 citations exist upstream.

Cited by

1994The Commitment-Trust Theory of Relationship Marketing

2009The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership

1990The Mechanism of Internationalisation

1995Developing relationships in business networks

1986Networks: Between markets and hierarchies

2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy

1995An Integrated Model of Buyer-Seller Relationships

1989No business is an island: The network concept of business strategy