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The 22 Immutable Laws of Branding: · Study

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ArticleThe 22 Immutable Laws of Branding:

Unknown author1999

Article1999

The 22 Immutable Laws of Branding:

Unknown author

42 citations·0/0 files stored·Journal of Consumer Marketing

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Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

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2006Bar Wars 2005WWW.Branding.States.US:An analysis of brand-building elements in the US state tourism websites 2014Impact of Country-of-origin Image on Brand Equity: A Study on Durable Products in India 2005The Practicality of Super Bowl Advertising for New Products and Companies 2008Branding, brand equity, and brand extensions 2017Feedback effect of brand extension in cable networks established by parent newspaper brands: applying expectation disconfirmation theory 2023Philip Morris International’s Formula 1 Sponsorship-Linked Marketing: Transformation From Marlboro to Mission Winnow 2006Contesting the Night

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Year1999

Typearticle

Published1999-08-01

VenueJournal of Consumer Marketing

ISSN-L0736-3761

Languageen

Citations42

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1108/jcm.1999.16.4.1.1

openalex_workW1594366365

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