Fad surfing in the boardroom : managing in the age of instant answers

Abstract

* Introductions: Surfs Up!: The High-Stakes Thrills of Fad Surfing in the Boardroom Which Way Is Up? Setting the Overall Direction * That Vision Thing: Picturing the Future When Your Crystal Ball Isnt 20/20 * Mission Indecipherable: Getting to Content * A Gamblers Guide to Setting Direction: Why a Companys Real Strategy Is in Its Book of Bets Life in the Upside-Down Pyramid: Facilitating Collective Action * The Flat-Org Theory of Modern Management: Organizing for People Instead of For Theories * Decoding Environments and Other Organizational Fantasies: Who Knows Where the Information Goes? The Empowerment Conundrum: Enhancing Individual Action * Empower Them Please (But Not Too Much): Its the Power Part That Creates the Rub * Judgment, Empowerment, and the Parable of the Talents: Why Judgment Is Essential to Empowerment Through a Glass Darkly Determining What the Customers Really Want * The (Inharmonious) Voice of the Customer: Seeking the Irritating Whine That Must Be Heard * Customer Focus and Other Product Development Delusions: What Love Has Got To Do With It Fuzzy Logic Moving From Customers to Strategy * The Value Revolution and the Death of Brand Loyalty: Customers Revenge on Shortsighted Companies * Procrustean Strategies: Why the Real Question Is, How Differentiated, and at What Costs More Instant Answers Paddling Out to the Biggest Waves * Total Quality Mayhem: When Cookbook Compliance Creates Quality Quagmires * Reengineering and the Labors of Hercules: Theres More Than One Way to Leap to Breakthrough Results * Low-Cost Migraines: How to Cost Cut Your Way to Big Trouble * Endnote: The Pilots Art: A Look at the Courage to Manager in the Age of Instant Answers * The Expanded Fad Surfers Dictionary of Business Basics

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