Communication policy, corporate language policy and corporate information portal

Abstract

Purpose The aim of this paper is to discuss a theoretical framework for increased integration of a company's communication policy, corporate language policy and corporate information portal with a view to facilitating communication management. Design/methodology/approach The paper draws on selected theoretical contributions on corporate language policy with special emphasis on theoretical considerations on the type of language policies developed and implemented in companies and organisations and on corporate communication with special emphasis on van Riel's common starting points. The empirical basis of the paper is a triangulation of questionnaire data, content analysis data and interview data. Findings The paper argues that corporate communication has not sufficiently included the operational part of a company's corporate communication. The paper makes the case for a theoretical integration framework based on van Riel's common starting points (CSPs), and argues that corporate communication also needs to include the corporate language policy and the corporate information portal, defined as a modern information directory offering communicators concrete communication data for use in concrete text production situations. Originality/value The paper proposes a CSP‐based theoretical integration framework and makes the case for a Holy Trinity in corporate communications based on the communication policy, the corporate language policy and the corporate information portal.

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